First-time partners X Games and Amtrak are launching a sustainably-minded collaboration that aims to take cars off the traffic-choked roads of Southern California and deliver fans by rail to the upcoming three-day sports event.
As part of the deal, Amtrak’s Pacific Surfliner trains that run between the Central Coast and San Diego will be wrapped with action-packed images of the athletes taking part in the summer competition. Among the stars slated to attend are Sky Brown, Nyjah Huston, Garrett Reynolds and Rayssa Leal.
This marks the first time Amtrak has had a brand-backed promotion on its trains. And the X Games project is intended to open the door for future partners looking for a unique, larger-than-life piece of outdoor media that measures 85 feet long and 16 feet high.
X Games, a storied franchise that takes place biannually, kicks off July 21 at the Ventura County Fairgrounds about an hour north of Los Angeles.
